FOUNDED IN 2022, WE HAVE BEEN AT THE FOREFRONT OF AI-DRIVEN CREATIVITY.
ABOUT US
Copy Lab is a world renown AI studio based in Stockholm. Craft, innovation, quality is our core. We blend generative AI with traditional production experience to build next-gen visual storytelling.
Our clients are global, our ambition is massive, and our mindset is simple: disrupt the status quo, one pixel at a time. If you’re looking for a place where culture, code, and art collide — welcome home.
We are committed to represent a culturally rich and authentic world. We seek to reshape perspectives by amplifying diverse voices, challenging bias, and breaking down barriers wherever possible.
Our work has gained global recognition, frequently appearing in leading publications such as Vogue, Business of Fashion, Adweek etc. Our client list include brave brands like On, Absolut Vodka, Toteme, Klarna & Adobe.
Founder & Creative Director
A visionary creative force with 20+ years leading top lifestyle brands. Former film director and serial entrepreneur, Carl-Axel has shaped bold visual narratives and industry-defining campaigns. His deep passion for AI and storytelling fuels COPY LAB’s mission to merge technology with artistry, unlocking new creative possibilities.
Founder & CEO
With 20+ years of experience in high-end photography and film production, Axel brings a unique ability to translate brand vision into world-class visual storytelling. His expertise in both creative execution and client-driven production ensures COPY LAB delivers unparalleled results at scale.
Chairman & investor
Driven by a passion for innovation, culture and commercialization, he founded and served as CEO of SaaS business Whispr Group until its exit. As an investor in tech startups, including Tipser (acquired by Bolt for $200M), he now applies his strategic expertise as COPY LAB's Chairman of the board (non-operational).
Investor
A general partner at Cherry Ventures and former global marketing director at Spotify, Sophia helped shape the brand’s global success. She has advised startups at Atomico, serves on multiple boards, and is an active angel investor with over 40 investments. As a co-founder of AllBright, she also champions diversity in business.