FAQ
GENERATIVE AI
What is Copy Lab?
Copy Lab is a creative AI studio that merges human creativity with generative AI tools to produce images, video, and visual concepts. We don’t automate creativity — we expand it. Every image is crafted by industry professionals with over two decades in advertising and design. Our content isn’t generated at the click of a button — it’s directed, shaped, and refined.
What is generative AI, and how does it work in visual production?
Generative AI is a form of artificial intelligence that creates new content — text, images, video, music — based on patterns it has learned from massive datasets. In visual production, it doesn’t copy existing images; it “imagines” new ones by predicting what’s statistically likely to come next — predicting each next pixel, until the image appear. At Copy Lab, we guide this process like a director on set — turning probabilities into intention and output into meaning.
How is Copy Lab different from other AI platforms?
Most platforms automate. We create and curate. By combining multiple AI tools, custom AI workflows, and our own AI engine — called Authentic — we bring back the pores, textures, and imperfections that make visuals feel alive. Always one step ahead, we stay at the forefront by making profesional decisions and critical judgments — ensuring that every outcome carries true originality and value.
Who is Copy Lab for?
We work with brands, agencies, and creators who share a passion for generative AI — whether they’re just beginning to integrate it or have already built their business around it. Together, we explore what’s next, not just what’s possible. Through collaborative processes, tailored AI workflows, and creative direction rooted in human insight, we help our clients build future-ready AI strategies and visuals.
What are the benefits of gen AI for marketing and creative work?
Generative AI enables efficient, adaptive, and impactful creativity. It empowers us to explore new ideas, expand imagination, and personalize content at scale. For large brands, it makes true relevance possible through tailored AI campaigns — and for smaller ones, it opens the door to new market opportunities. By focusing on what truly matters — creativity, strategy, and growth — we see Gen AI as an amplifier, not a replacement.
Will generative AI replace creatives and designers?
No — but it will change how we work. AI can handle repetition, speed, and scale — freeing humans to focus on what matters most: ideas, nuance, emotion, culture. New tools don’t kill creativity; they shift it. Just like photography changed painting — it didn’t end it.
Is Copy Lab a tech company or a creative studio?
Both. We build and experiment like a lab. We deliver and design like a studio. Our work sits at the intersection of strategy, creativity, and artificial intelligence — grounded in deep industry experience.
How does Copy Lab ensure its visuals feel authentic, not generic?
We never rely on one model or one prompt. Instead, we combine multiple generative systems, blend techniques, and layer in a strong human perspective at every stage — from concept to composition to final delivery. And with our texture tool “Authentic,” we reintroduce realism into AI-generated visuals — details that make the work feel authentic.
Who owns the copyright to AI-generated content?
Generative AI models don’t copy images — they analyze patterns across vast datasets.
At Copy Lab, all final visuals are the result of human-led decision-making, editing, and creative direction. We use multiple models and reinterpret outputs into something new.
That makes the result creatively original — not machine-owned.
What are the risks of using generative AI?
The biggest risks aren’t creative — they’re ethical and social. AI models can unintentionally repeat bias from training data. And aggressive filters designed to block harmful content may also censor artistic work. We believe the answer isn’t fear — it’s understanding. The more you know how to steer the tool, the better the outcome.