Bunch of Buddies is a collective of experienced practitioners rethinking how talent and companies connect. Shaped by years of experience on both sides of the hiring equation, they believe the strongest matches come from human understanding, not standardized processes.

In a crowded recruitment market, this perspective is important to communicate. Many brands speak in similar terms, relying on generic visuals that reduce hiring to roles, titles, and transactions. For Bunch of Buddies, the challenge was to express their human-first philosophy in a way that felt credible, differentiated, and true to their experience.

To support and strengthen the brand, Copy Lab created a series of portraits built around one core idea: behind every job application and every job ad is a human being. Drawing on our experience with character-driven visual systems, the portraits place people at the center. Calm, confident, and present. 

The result is a visual expression that reinforces Bunch of Buddies’ approach and positions them clearly in the market as a partner that connects talent and ambitious companies through understanding, not templates.