For the launch of Nordic Knots’ Grand Palette, we created a campaign that repositions rugs as objects of desire. Drawing on years of experience producing traditional beauty campaigns, we applied the same discipline, craft, and visual codes—this time replacing makeup with rugs, treated as icons of texture, tone, and materiality.

Still and moving imagery carried the concept across channels, framing Grand Palette as a refined color system and expanding how Nordic Knots is seen, styled, and remembered.

The campaign was met with a strong response from the brand’s audience, driving a noticeable peak in social engagement and reinforcing the power of familiar visual language applied in unexpected ways.