Generative AI is at its strongest when telling stories previously impossible. For Pressbyrån, the cinnamon bun becomes a pop-culture icon. Classic 80s fashion campaigns are remixed with humor and pastry, producing visuals that play with scale, style, and context — familiar yet impossible.
The outcome is a campaign that elevates a single product into a layered narrative, sampling humor, fashion, and nostalgia to create a moment that resonates beyond the shelf.